Privacy
policy
General rules
ADSPARK is committed to protect and safeguard your personal data. ADSPARK has taken all necessary steps to comply with the provisions of the Regulation (EU) 2016/679 of the European Parliament and of the Council dated April 27, 2016 and applicable as of May 25, 2018 (the “GDPR“). ADSPARK, when applicable, also adheres to the fullest extent to the IAB Europe’s GDPR Transparency & Consent Framework 2.0.
When giving consent You give consent to all companies of the Invibes Group which consists of all Invibes companies who are controlled, directly or indirectly, by Invibes advertising NV, having its registered office at Reigerstraat 8, 9000 Ghent, Belgium and with enterprise number BE0836.533.938. A list of companies which are part of the group can be found here. ADSPARK is a member of the Invibes Group.
This policy only addresses ADSPARK’s activities to the exclusion of any other third-party websites’ activity.
ADSPARK has appointed a data protection officer (DPO) in accordance with Article 37 of the European Data Protection Regulation and can be contacted if needed under the following contact details: Email: dpo@adspark.com.
ADSPARK is part of the Invibes Group and falls within the competence of the Belgian Privacy Authority.
10.1 WHAT DATA CAN WE PROCESS OF YOU
This privacy policy sets forth the use and disclosure of the data that is collected on the Licensed Website and is a condition of Your use and access to the Licensed Website. If you have any concerns or questions please contact ADSPARK DPO at: dpo@adspark.com.
- To delete all your data, including cookies that are stored on Your browser, and delete all your past data history from domains used by ADSPARK to collect statistical data and that are directly owned and operated by ADSPARK:
- To delete all your data, including cookies that are stored on Your browser, and delete all your past history from websites operated by third-party affiliated websites, please consult the instructions and terms of service of such third-party website.
List of cookies set by Invibes
10.1.1 CONTEXTUAL ADVERTISING
ADSPARK will display non-user specific targeted Content and record performance of such Content. Such non-specific user targeting is a targeting method based upon non-user specific usage statistics of the Licensed Website and/or affiliated publisher website(s) (used so called contextual targeting). In such cases, data collected may include, but are not limited to: Device ID; Browser characteristics; Web usage; Interactions; Interactions with Content, general Navigational data. The IP address will only be processed regarding country and city level and will be stored in an anonymized way.
By default, ADSPARK will only place cookies when having received consent to do so. Without Your consent, ADSPARK will not store cookies, nor cross-match user specific statistics over third party data. By default, ADSPARK shall consider that You have not given Consent to adhere to ADSPARK user-specific targeting methods.
10.1.2 BEHAVIOURAL DATA
By default, ADSPARK shall consider that You have not given Consent to adhere to ADSPARK user-specific targeting methods.
When given specific Consent directly or indirectly via an affiliate publisher website, user-specific ad targeting methods, may be displayed. After the Consent, ADSPARK will place the following cookies and functionalities in Your browser as described hereafter. In such case, ADSPARK will store your personal data to target specifically You. Such targeting method may make use of third party data sources for which ADSPARK also received Your Consent to apply user-specific targeting methods.
When given consent, ADSPARK will also exchange more detailed personal data such as anonymized email addresses, anonymized mobile phone number and anonymized Website login information. ADSPARK will in such case also make use of bi-directional beacons (e.g. calls to and from third parties) or other technologies and You are also aware that Data collected via such beacons may be cross-checked and merged with other third party. In such case, third parties may also receive anonymous statistical data out of such collected data.
ADSPARK will reset Your Consent status after thirteen (13) months after its placement for, unless You have renewed Your consent. With no consent renewal, You will automatically opt-out from User-specific targeting method. However, its data is not deleted automatically.
10.2 SECURITY MEASURES
ADSPARK has developed security measures which have been adjusted at the technological and organisational level to prevent the destruction, loss, falsification, changing, prohibited access or the erroneous disclosure to third parties of personal data as well as any other prohibited processing of this data.
In any case, ADSPARK will make sure:
- To keep up to date a record of data processing activities;
- To limit the access to data to specific authorised staff only;
- To set up all technical and organisational measures, safeguards and mechanisms ensuring the protection of personal data, and especially appropriate measures to ensure confidentiality for preventing unauthorised access;
- To collaborate with the co data controller in case of personal data breach;
- That such data is not shared with any third party;
- That such cookies will not allow the collection of data navigation on third parties websites;
- That IP address will be processed only regarding country and city level and will only be stored in a anonymized way and used for security and debugging reasons.
Under no circumstances can ADSPARK be held liable for any direct or indirect loss resulting from the incorrect or unlawful use of your personal data by a third party.
10.3 DATA HOSTING PROVIDER AND DATA TRANSFER OUTSIDE THE EU
All data processed by ADSPARK is covered by GDPR compliant data hosting providers.
Your personal data might be communicated by ADSPARK to its parent companies (i.e. within the same group of companies), or to its technical partners (Internet hosting services etc.).
Your data may be transferred to third parties outside of the European Union. In this respect, ADSPARK ensures that processors outside of the European Union provide sufficient guarantees regarding their GDPR compliance.
Furthermore, upon receipt of your Consent, ADSPARK inserts third party scripts, to enable data synchronisation and exchange of data with such third parties. AdSpark and such third party may analyse, combine with other data (AdSpark owned or controlled) and otherwise received data. For our business purposes, this data may be used, including, but not limited to, in connection with marketing products and services through online behavioural advertising.
List of third party data management platforms
List of subcontractors for GDRP purposes
10.4 DATA SUBJECT RIGHTS
All data subjects have the right to view their personal data for free at any time, as well as the right to be informed of the use of the personal data.
10.4.1 Right to rectification, erasure and restriction of processing
You always have the right to request to correct, supplement or remove your personal data. You acknowledge that a refusal to provide or a request for the erasure of personal data means that certain services can no longer be delivered.
You may also request that the processing of your personal data is limited.
- To delete all your data, including cookies that are stored on Your browser, and delete all your past history from websites, trackers directly operated by ADSPARK:
Click here
- To delete all your data, including cookies that are stored on Your browser, and delete all your past history from websites operated by a third-party website, please consult the Terms of Service of such third-party website.
As soon as ADSPARK receives a request to erase personal data, directly or indirectly via a third party website, all personal data related to You will be deleted or anonymized within the systems of ADSPARK within the delays practically possible by its systems.
10.4.2 Right to object
You have the right to object to the processing of your personal data for serious and legitimate reasons.
In addition, you always have the right to object to the use of your personal data for direct marketing purposes; in such case you do not have to state reasons.
10.4.3 Right to data portability
You have the right to obtain the personal data we process in a structured, typical and machine-readable form and/or have such transferred to different controllers.
10.4.4 Right to withdraw consent
Insofar as the processing is based on your prior consent, you have the right to withdraw this approval.
10.4.5 Exercising your rights
You can exercise your rights by contacting ADSPARK to this end, either by email to info@adspark.com, or by using the “Contact us” form on our Website, provided you enclose a copy of the front of your identity card, so that you can be identified.
10.4.6 Automated decision-making and profiling
The processing of your personal data can include profiling. Profiling will only be conducted when given a consent. It is always possible to object to the processing of personal data by profiling.
10.4.7 Right to lodge a complaint
ADSPARK as part of the Invibes Group falls within the competence of the Belgian Privacy Authority. You can contact the Belgian Privacy Authority as following:
Address: Drukpersstraat 35, 1000 Brussels, Belgium,
Telephone: +32 (0)2 274 48 00,
Fax: +32 (0)2 274 48 35,
e-mail: contact@apd-gba.be
July 2022